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MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card) (New, Engaging Titles from 4LTR Press)
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Review
"I am a big promoter of 4LTRPress books. Having a textbook that the students don't dread to read is half the battle.""I have used MM for four graduate level Marketing courses. The amount of information included fits well into an eight-session accelerated course. I and the students love the magazine format. I also really like the fact that the concepts are not "dumbed down," but are dealt with in a brief, direct manner. The mini-cases and very current examples are very welcome. The students also like the reduced price."
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About the Author
Dawn Iacobucci is the Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University, where she has taught since 2007. She has been Senior Associate Dean at Vanderbilt (2008-2010) and Professor of Marketing at Kellogg (Northwestern University, 1987-2004), University of Arizona (2001-2002), and Wharton (University of Pennsylvania, 2004-2007). Dr. Iacobucci received her MS in statistics, her MA and PhD in quantitative psychology from the University of Illinois at Urbana-Champaign, and her MTS from Garrett Theological Seminary. Dr. Iacobucci's research focuses on modeling dyadic interactions and social networks, customer satisfaction and service quality, and multivariate and methodological research questions. She has published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks.
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Product details
Series: New, Engaging Titles from 4LTR Press
Paperback: 352 pages
Publisher: Cengage Learning; 4 edition (January 1, 2013)
Language: English
ISBN-10: 1133629385
ISBN-13: 978-1133629382
Product Dimensions:
8.5 x 0.5 x 10.5 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
38 customer reviews
Amazon Best Sellers Rank:
#254,664 in Books (See Top 100 in Books)
It's probably the best textbook I have used. The information is presented in a concise and clear manner that reduces the repetitive drivel I am accustomed to finding in texts such as this. A very usual book and one of few that I found I wanted to hold on to for future reference.
Very easy to understand.
Nice product.
Very good graduate level Marketing book, well written. Online Cengage notes are a great benefit.
Concise marketing planning guide, great graphics and interesting articles.
book did not have access code as stated
Not really the best of books for covering this subject, but had to have it for a class.
Good book, required for my marketing class.
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